贔屓 (ひいき, favoritism)
idiom1 sentence
The word 贔屓 (ひいき) meaning 'favoritism, patronage, being someone's favorite.' Written with notoriously complex kanji, often rendered in hiragana instead. ご贔屓 is the honorific form. Common in expressions like ご贔屓にする ('to patronize, to show favoritism toward').
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